Privacy Policy
Last Updated: October 30th, 2025.

Welcome to lucesoe.com. We are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains what information we collect, why we collect it, and how we may use and share that information when you visit our website, purchase our products, or interact with us on social media.

1. Information We Collect
We collect information to provide better services to all our users. The information we collect generally falls into two categories:

A. Information You Voluntarily Provide to Us:

Account & Contact Information: When you create an account, place an order, sign up for our newsletter, or contact us, we collect your name, email address, mailing address, phone number, and payment information (which is securely processed by third-party payment processors).

Social Media & Influencer Interactions: Information you provide when commenting, liking, or engaging with our content on platforms like TikTok and Instagram.

B. Information Collected Automatically:

Usage Data: Information about how you interact with our website, including pages viewed, time spent on pages, links clicked, and search queries.

Device Information: IP address, browser type, operating system, mobile device identifiers, and referring/exit pages.

Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track the activity on our Service and hold certain information (see Section 3).

2. How We Use Your Information
We use the information we collect for various purposes, including:

To Fulfill Orders and Provide Services: To process your transactions, manage your orders (including the chicken bone broth and apple cider vinegar), provide customer support, and send you necessary transactional communications.

To Improve Our Services: To understand how our products and website are being used, diagnose technical problems, and improve the functionality and user experience of the site.

To Communicate with You: To send you marketing communications, newsletters (if you opt-in), product updates, and service announcements.

To Maintain Security: To protect against fraud and unauthorized activity.

3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track the activity on our Service and maintain certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

4. Sharing and Disclosure of Information
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties, except in the limited circumstances described below:

Service Providers: We use third-party vendors and service providers (such as payment gateways, shipping companies, and email service providers) to perform services on our behalf. These parties are obligated not to disclose or use your information for any other purpose.

Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred.

5. Data Security
We implement a variety of security measures to maintain the safety of your personal information. When you place an order or access your personal information, we utilize secure server technology to protect your data. However, no method of transmission over the Internet or electronic storage is 100% secure.

6. Your Data Protection Rights
Depending on your location, you may have the following rights regarding the data we hold about you:

Right to Access: The right to request copies of the personal data we hold about you.

Right to Rectification: The right to request that we correct any information you believe is inaccurate or incomplete.

Right to Erasure (“Right to be Forgotten”): The right to request the deletion of your personal data, subject to certain legal exceptions.

Right to Object to Processing: The right to object to our processing of your personal data, particularly for direct marketing purposes.

To exercise any of these rights, please contact us using the details provided in Section 8.

7. Children’s Privacy
Our Service is not directed to anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you become aware that your child has provided us with personal data, please contact us.

8. Contact Information
If you have any questions about this Privacy Policy, please contact us:

Name: Luces / Luces Organic Esentials, LLC Email: info@lucesoe.com.